Turning thousands of holiday lets into one connected booking system
- 600% Increase in online conversions
- 3500+ Apartments and villas managed
- 10+ Years Working together as the business grew
Artemis Travel specialised in holiday accommodation across destinations including Turkey, Cyprus and the Costa del Sol, managing thousands of apartments and villas for travellers, property owners and resort teams.
Our relationship began in 2010 with the development of a new online booking experience. As the business grew, so did the technology behind it.
What started as a website project developed into a long-term digital partnership spanning online bookings, a bespoke management system, hosting, email marketing and supporting materials.
- More than a decade of digital support and development
- A bespoke system connecting bookings, property management and accounts
- Online booking improvements that increased conversions by 600%
The challenge
Artemis had a large and growing portfolio of holiday accommodation, with customers searching and booking properties based around their travel dates.
As bookings increased, managing the operation became increasingly difficult behind the scenes.
More than 3,500 apartments and villas across four countries were being managed through spreadsheets, while bookings also arrived from third-party travel companies.
Teams in the UK and overseas needed access to the same information, and around 20 hours each week were being spent manually updating spreadsheets.
Artemis needed more than another website. It needed a central system that could connect its bookings, properties, accounts and operational teams.
What we did
- Designed and built two responsive websites for booking holiday accommodation
- Delivered one of the sector's first mobile-friendly booking journeys
- Designed a bespoke business system unifying bookings, management and accounts
- Integrated the system with SagePay for invoice and booking payments
- Integrated the system with Xero Accounting
- Built automatic contract renewal notifications for owners and resorts
- Set up owner logins for viewing booking calendars
- Added booking extras management, such as car hire and cots
- Set up individual logins for cleaning teams to view vacated properties
- Built commission reporting for owners and travel vendors
- Produced supporting print materials, including brochures and flyers
- Provided ongoing website hosting and email marketing support
The result
We developed a bespoke web-based management system that brought the core parts of the business together in one place.
Bookings, property availability, payments, owner information, cleaning schedules, extras and financial reporting could all be managed through a central platform accessible by teams in the UK and overseas.
The system also connected with services including payment providers, accounting software and third-party travel vendors, reducing the amount of information that needed to be handled manually.
Alongside the operational system, we continued improving the customer booking experience. An early move to responsive booking helped Artemis increase online conversions by 600%.
For Artemis, the result was a more connected operation with less administration, lower staffing requirements, and a platform capable of supporting business growth.
“Since the launch of our new system, our business has been transformed. We no longer spend hours updating spreadsheets, and we can provide much better service to the owners of the properties we manage. We have seen a significant rise in bookings and turnover and a drop in costs as staffing needs have changed significantly.”
