Search Engine Marketing

We help businesses get found on Google, AI Search and everywhere else. By using a mix of website optimisation, paid advertising and practical content improvements to help you compete more effectively.

Why have seo?

What good SEO actually does for your business:

Helping your business appear in front of more customers on the search engines isn’t just a technical exercise. It’s one of the most cost-effective ways to grow your business online. Unlike paid advertising that costs you every time someone clicks, SEO helps you build your reputation over time, and keeps working long after the initial groundwork is done.

Better quality enquiries

Good SEO doesn’t just bring more visitors to your website; it brings the right ones. People who are already looking for what you offer are far more likely to contact your business.

Looking the part

Appearing at the top of search engines shows customers that you are a credible, established business before they’ve even clicked your name.

Value that builds

Unlike paid advertising which stops the moment you stop paying, SEO compounds. The work we do this month makes the next month’s results better.

Staying ahead

Most of your competitors are doing SEO the old way. We build your presence around how search works, including AI, so you’re ahead rather than always playing catch up.

You don't need a new website. You need to be understood.

There are two core parts to SEO. The first part is making sure that your website has a solid foundation. Is it fast, easy to navigate and built in a way that search engines can read? The second part is making sure that your content is useful and trustworthy. If these two parts are solid, search engines are more likely to recommend your business over your competitors.

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AI Visibility

Making sure ChatGPT, Gemini and other AI tools can find, understand and recommend your business — the newest and fastest-growing part of how people search.

Website Optimisation (Onsite SEO)

If you've seen rankings or traffic drop and can't work out why, we investigate the technical and content issues holding your site back — and fix them.

Local SEM

For businesses that rely on nearby customers — plumbers, restaurants, clinics — we improve your local presence so people choose you with confidence when it matters.

Google Ads Campaigns

When you need enquiries or sales now rather than in six months, we build and manage PPC campaigns focused on useful returns, not empty clicks.

eCommerce Marketing

A blended mix of technical SEO, paid campaigns, content and conversion rate optimisation, built specifically to grow online product sales.

How have we solved a real seo problem?

UK Open College: from invisible, to page one for teaching assistant courses.

UK Open College offers online teaching assistant qualifications, alongside a wide range of other courses. When we started working with them, students searching for their courses often couldn’t find them. Key search terms didn’t appear on the first few pages, and some didn’t appear at all.

The challenge

If someone searched for “teaching assistant course,” UK Open College was nowhere near the top of the results, and on some search engines, it didn’t appear at all. That meant a steady stream of interested students never found them and went to a competitor instead.

What we do

We ran an ongoing SEO campaign focused on their teaching assistant courses, improving the content, fixing the technical issues holding the pages back, and tracking results monthly so we could keep adjusting what wasn’t working.

The result

Their most important search term, “teaching assistant course,” now ranks first: the very first result someone sees. Several other related searches, like “HLTA course,” also moved from barely visible to the top spot. Students looking for these courses now find UK Open College first, not their competitors.

SEO packages that fit your business, not a template.

Whether you’re setting up SEO properly for the first time or managing visibility across a large, competitive site, there’s a package built around where you are.

Starter SEO

What you get: The foundations done properly. Keyword research, a full SEO audit, analytics set up correctly, and the technical and on-page fixes that most sites are missing. Monthly tracking shows you what’s improving.

Who it’s for: Smaller or single-location businesses starting SEO properly for the first time, or wanting the basics handled well without paying for more than they need.

Standard SEO

What you get: Everything in Starter, plus a proper look at your competitors, local SEO, and ongoing content and internal linking work, with a quarterly strategy review to keep it moving in the right direction.

Who it’s for: Growing businesses competing for customers in a specific area or niche, who need SEO actively managed rather than just set up and left.

Advanced SEO

What you get: The full package: everything in Standard, plus AI search visibility, conversion-focused fixes, and priority support, all backed by ongoing strategy.

Who it’s for: Larger stores and enterprise businesses, such as Shopify stores with hundreds of products, multiple locations, or markets where competitors are fighting hard for the same rankings.

Customer Reviews

Frequently Asked Questions

Here are the most common questions we get asked by our SEO customers. If your question isn’t here, you’re welcome to message a member of our team, we’re happy to help.

What's the difference between SEO and AI Visibility?

SEO is about ranking well on Google. AI Visibility is about being found, understood and recommended by tools like ChatGPT and Gemini. They overlap, but they’re not the same thing — most businesses now need both.

Do I need to replace my Website?

No. In almost every case, we’re improving structure and content on what you’ve already got, not starting again.

How long before I see results?

Traditional SEO is a longer game — expect early movement within a few months. AI Visibility can shift faster, since it’s often about content and structure fixes rather than competing for rankings.

Can I just do AI Visibility without full SEO?

Yes — the AI-Ready Audit & Setup works as a standalone one-off, or as an add-on to an existing SEO package.

What's included in reporting?

Every package includes a monthly report and a recommendations summary, so you always know what’s changed and what we’re suggesting next.

Is there a contract?

Search Marketing packages run on a 12-month contract. AI Visibility Monthly and the one-off Audit & Setup don’t require one.

What if I need something outside the package such as a new landing page?

We’ll quote that separately before any work starts. Nothing will be added to your bill without your agreement first.

No jargon. No pressure. Just honest advice.

If you’d like to discuss SEO, PPC or AI Visibility, we’d love to hear from you. We’ll take the time to understand your business, answer your questions and recommend the right approach for your goals.