Creating a more accessible digital experience for residents and families

Choosing a care home is a significant decision, and Linden needed its website to support visitors through that process without making things harder.

Information needed to be easy to find and comfortable to read for a broad audience, including older visitors and family members researching care on their behalf.

The existing website also didn’t do justice to the quality of Linden’s homes and grounds.

Recruitment was another challenge. Applications were being handled centrally, which could slow the process down and put distance between candidates and the managers who would ultimately be responsible for hiring them.

Linden wanted a quicker, more practical way for each home to manage its own vacancies and applicants.

We designed a brighter, more welcoming website with accessibility built into the experience.

Visitors were given control over text size across desktop and mobile, while clearer layouts, highlighted information and a lighter visual style made important content easier to navigate. The website achieved a 96% WCAG 2.1 accessibility score.

We also worked with commercial photography specialists to create a new library of interior photography, aerial imagery, drone footage and interactive 360-degree tours across Linden’s three homes, giving prospective residents and families a clearer picture of the environment before arranging a visit.

For recruitment, we developed a complete online application process that allowed candidates to apply directly through the website.

Applications were automatically routed to the manager of the relevant home rather than being held within a central system. This meant managers could review applicants sooner and assess them against the skills and requirements of their own teams.

By putting applications directly in front of the people making the hiring decisions, Linden was able to reduce delays and move suitable candidates through the recruitment process more quickly.