Helping aspiring pilots discover the freedom of flight
Based at Darley Moor Airfield in Derbyshire, Airways Airsports is an established flight school offering paragliding, paramotoring, microlighting and sports light flying experiences. With a wide range of courses, introductory experiences and specialist training available, Airways needed a website that could showcase everything the business had to offer while remaining accessible to visitors with little or no flying experience.
The challenge
Airways Airsports offers a diverse range of flying experiences, catering to everyone from complete beginners taking their first flight to experienced pilots seeking further training.
With multiple disciplines, courses and experience options to communicate, the existing website presented an opportunity to improve how visitors discovered and explored the school’s offerings.
The redesign needed to make information easier to navigate, helping prospective customers understand the different flying disciplines, identify suitable courses and confidently take the next step.
It was equally important to showcase the school’s expertise, facilities and professional accreditations, reassuring visitors who might be considering flying for the very first time.
The challenge was to create a more modern, engaging website that captured the excitement of aviation while making the practical information clear and accessible.
What we did
- Website redesign and development
- WordPress content management system
- Responsive website design
- UX/UI design and navigation improvements
- Dedicated flying discipline and course pages
- Flying experience and taster session showcases
- Gift voucher promotion and integration
- Instructor and accreditation information
- Clear calls to action and enquiry pathways
- Airfield and visitor information
- Content migration and restructuring
The result
The redesigned Airways Airsports website delivers a refreshed, engaging digital experience that captures the excitement of learning to fly while making the school’s extensive range of courses and experiences easier to explore. Clear navigation and dedicated sections for each flying discipline help visitors find relevant information, whether they’re considering an introductory flight or progressing towards a pilot qualification. Striking photography brings the adventure of aviation to life, while prominent calls to action encourage visitors to explore courses, purchase gift vouchers or make an enquiry. Information about the school’s instructors, accreditations and facilities helps establish trust and confidence, particularly for first-time flyers. Built on WordPress, the website provides a flexible, responsive platform that better showcases Airways Airsports’ expertise and gives the business a modern online presence to support its continued development.
