Transforming a commercial equipment website into an eCommerce store
GA Commercial is a specialist supplier of commercial laundry, catering and cleaning equipment, supporting businesses with professional products, installation and maintenance services.
Previously operating with an informational website, GA Commercial wanted to expand its online capabilities and let customers browse and purchase equipment directly.
Webforward redesigned and redeveloped the website on Shopify, transforming it into a fully functioning eCommerce platform that combines the company’s extensive product offering with a more intuitive shopping experience.
The challenge
GA Commercial’s existing website provided information about its products and services but lacked the functionality required to sell equipment directly online.
With an extensive catalogue of commercial washing machines, tumble dryers, dishwashers, and specialist equipment, the business needed a platform that could present its products clearly while supporting online transactions.
Unlike traditional retail purchases, commercial equipment often requires customers to consider technical specifications, installation requirements, and ongoing support before deciding.
The website therefore needed to accommodate different purchasing journeys, allowing customers to buy suitable products directly while providing clear enquiry options for equipment requiring additional advice or quotations.
Establishing customer confidence was equally important. Trust signals, detailed product information and clear service messaging would help reassure customers making significant investments in commercial equipment.
The challenge was to transform a static website into a professional eCommerce experience without losing the specialist knowledge and personal service that defined the business.
What we did
- eCommerce strategy and website planning
- Shopify website design and development
- Migration from an informational website
- Responsive UX/UI design
- Product catalogue setup and organisation
- Product collection and category layouts
- Product page design and configuration
- Online purchasing and checkout functionality
- Product enquiry pathways
- Customer trust signals and service messaging
- Mobile shopping experience
- Content migration and restructuring
The result
The new GA Commercial website transformed the business’s online presence from a static informational platform into a fully functioning Shopify eCommerce store, allowing customers to explore and purchase commercial equipment directly online. Clearly organised product collections, improved navigation and detailed product pages make it easier for businesses to find equipment suited to their requirements, while flexible purchasing and enquiry options accommodate more complex sales. Trust signals and prominent service information reinforce the company’s expertise and reassure customers throughout the buying journey. Built on Shopify, the website also gives GA Commercial a flexible platform to manage its product catalogue, update content, and develop its online offering. The result is a modern, professional eCommerce website that opens up new opportunities for online sales while retaining the specialist, service-led approach at the heart of the business.
