Digital support for a growing electrical manufacturing group
- 2016 Best Supplier Website at the Electrical Wholesaler Awards
- 1 bespoke hub Created to manage and distribute marketing resources to Scolmore stockists
Scolmore Group is one of the UK’s leading manufacturers of electrical accessories, with an extensive product range serving electricians, contractors and wholesalers.
Our relationship with Scolmore began in 2014, working closely with its in-house design and marketing teams on digital projects that needed more than a standard website build.
From making large product ranges easier to navigate to developing bespoke tools for stockists and internal teams, our role was to take complex requirements and turn them into practical digital experiences.
- Long-term collaboration with Scolmore’s internal design and marketing teams
- Digital experiences designed around large, technical product ranges
- Bespoke development including a dedicated Marketing Hub for stockists
The challenge
Scolmore manages an extensive catalogue of electrical products, supported by technical information, documentation, imagery, video and marketing resources.
The challenge wasn’t simply presenting that information online. It was organising it in a way that made sense to different audiences while still giving Scolmore’s internal teams an efficient way to manage everything behind the scenes.
As its digital requirements grew, Scolmore also needed functionality that couldn’t simply be picked from an off-the-shelf platform.
That meant developing solutions around the way the business already worked, while collaborating closely with an established in-house team responsible for the brand and customer experience.
What we did
- UX and interface development
- Product-led navigation
- Bespoke PHP development
- Custom content management tools
- User permissions and access control
- Marketing Hub development
- Ongoing technical support
- Collaboration with Scolmore’s in-house design and marketing teams
The result
We helped Scolmore create clearer digital journeys through its extensive product offering, including more visual, product-led navigation that made it easier for customers to reach the information they needed.
We also developed a dedicated Marketing Hub, giving approved stockists access to product imagery, catalogues, leaflets, videos and other marketing resources from one central location.
Behind the platform, bespoke management tools gave Scolmore greater control over its content and user access without relying on developers for routine updates.
The work was recognised in 2016 when Scolmore received Best Supplier Website at the Electrical Wholesaler Awards.
“"I would highly recommend Webforward. We (Scolmore Group) have worked with them for several years now and their work has always been consistant and of great quality. We have worked together to produce five of the Groups websites so far and we have been very happy with all of them!"”
